Being part of the ‘Pack’ was the inspiration behind the name & identity for a new Virgin Media loyalty programme. The concept subtlety nods to wolf characteristics and ties in with the playful nature of the Virgin Media master brand.
Superior broadband speed is a claim most telecoms brands make. Virgin Media needed to stand out from their competitors. We created a brochure design that paid homage to speed & ’hot rod’ car designs to show their dominance.
Enticing customers to sign up to a rolling contract was a challenge. We worked with 3D artists at Hit and Run to produce a cover design for a brochure, that illustrated the benefits of this contract. In a typical Virgin Media fashion, we used sweaty typography & fluffy handcuffs to create a cover that cut through the noise of contact communications.
We created a series of idents for the Tribe loyalty programme.
The Virgin Media infinity loop was rendered in a 3D foam texture and super sized. Playful weaving animations then helped create an immersive & celebratory feel.